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        Cologne, 21.–24.02.2021 #IEM2021

        EN Element 13300 Element 12300 DE

        Trade fair, next level:
        your success with the Marketing Package

        Please take a moment to envision your next trade fair:

        Every visitor with an interest in your product range will see your company and your product variety straight away when preparing. International journalists and potential partners can easily inform themselves about your innovations. And your networking tool keeps delivering with appointment requests that you can manage directly in the tool.

        More contacts, more leads, more success: All of this can be found in the Marketing Package at Koelnmesse. All this is trade fair, next level – and as an exhibitor you get all this automatically with your registration. This way you benefit from added presence before, during and after the trade fair – in the catalogue, on the website and the app.

        With this in mind, we bundled proven services with new marketing services – to create a package that contains all the promotional activities that are important for your trade fair success. And we offer it at a package price that is significantly lower than the combined prices of the individual products.

        For you, this means: More success, less expense!

        Entry in the directory of exhibitors

        The directory of exhibitors is the most important orientation tool for visitors. Not only your current customers but also potential new partners will use it to find your offer and location – essential for maximum visitor frequency and lots of new leads!

        To the Media Shop

        Entries in the list of products

        Generate contacts and draw attention to yourself: Visitors looking for specific product groups will automatically find you and your products in the list of products – there’s no easier way to attract visitors to your stand!

        To the Media Shop

        Business networking: Matchmaking365

        Network with new partners and receive specific business inquiries. Or arrange appointments directly through the tool.

        Visitors also use the online business tool to search for products and services even beyond the trade fair. You and your products are present here all year round!

        To business networking

        Online press compartment

        This is where members of the world press get their information for their stories: Simply place your press releases for the trade fair in the online press compartment and reach all important international journalists at once – you won’t find greater reach than this!

        To the online press compartment

        Leadtracking app

        Collecting valuable visitor data has never been as easy as this! Use the Leadtracking app to scan your visitors’ tickets with your smartphone – then process the leads in the app and export them for your own system!

        To Leadtracking

        Product Highlight

        Present your Product Highlight in the best light: With the Product Highlight, generate maximum attention in the online exhibitor search and the trade fair app – 2,000 characters of copy plus the maximum size of 200 x 200 pixels guarantee you plenty of interest!

        To the Media Shop

        Admission ticket vouchers

        One of the most important building blocks for your trade fair success is visitor quality! Use admission ticket vouchers to invite your partners and new customers to a free visit to the trade fair – while ensuring a full stand and successful conversations at the same time!

        More info on admission ticket vouchers

        Free advertising materials

        Communicate your trade fair presentation with online banners, e-mail signatures, individual social media graphics or personalized hall layouts including your stand location. Draw everyone’s attention to your participation in the trade fair and ensure plenty of visitors to your stand!

        To the Media Shop

        Do you have questions or require support? Contact us today!

        Tel. +49 (0)221 821-2824